Personal brand for building a business around your passion

Discover your most powerful passion and build a personal brand and business around it.

Building a brand is all about patience and consistency.

During your lifetime, you’ll meet all kind of people who will provide you all kind of things, trying to help you go to the next step. But they will do it without knowing what your next step is and where you want to go.

If you don’t know who you are, you won’t know the direction you should pursue. But you will define that direction, in a superficial manner, guided by what others are selling you.

That’s why it’s important to know who you are and discover your inner strengths (like values, passions, etc.) before trying to build anything.

Course content

6 sections • 19 lectures • 43min total length

Introduction - 3 lectures • 3min

• Why is it important to build a business around your passion? – 1:19
• Things you can achieve as a result of working on your personal brand – 1:01

Before building your brand - 3 lectures • 10min

• Understand where you are right now – 01:06
• 3-word exercise – 3:17
• Set yourself a route and create yourself a branding strategy – 5:43

How to build your brand - 4 lectures • 7min

• The importance of actions and words – 01:39
• The importance of desire – 01:24
• The importance of curiosity – 01:23
• When you start, it won’t feel natural – 02:13

How to discover your most powerful passion - 3 lectures • 6min

• The importance of asking yourself ‘why?’ – 01:21
• Discover your most powerful passion – 03:15
• The role of passion in building your personal brand – 01:25

The digital environment as a tool of promoting your brand - 4 lectures • 17min

• How much it takes to see results – 05:29
• How to build a business around your passion if you enjoy cooking – 03:38
• What is the difference between a traditional business and a community? – 01:08
• The plane of your audience – 06:19

Wrapping up - 1 lecture • 1min

• Recapitulation and final recommendations – 00:44